Eklavya Movie - Big Hit
Eklavya, according Vidhu Vinod Chopra, has made terrific initial collections; and the effervescent director is pleased as punch. “The film is running to full multiplexes and is doing roaring business in Delhi and Mumbai,” said Chopra, who could barely conceal his excitement. “In the first three days, in these two cities, the film has grossed more than Lage Raho Munna Bhai did in the same period.”
Carried on Chopra in the same vein, “There are two ways to look at a film like this. It is likely that single-screen theaters with inferior sound and projection systems, especially in non-metro cities, will see a drop in audience. The multiplex audience, however, have been most enthusiastic.”
The statistics, as revealed by the producers, say it all. On the opening day in Delhi, Eklavya was able generate Rs.1.85 crores worth of business, while in Mumbai the collections were Rs.1.76 crores. In comparison, Lage Raho Munna Bhai managed Rs.1.32 crores on day one. Eklavya has made Rs.5.5 crores in just three days in Mumbai.
The movie is reportedly doing good business in USA too. The demand for the movie has seen more prints being introduced in Los Angeles mid-week.
Since the movie is of just 107 minutes duration, the multiplexes have managed to squeeze in extra shows. The opening may have drawn formidable reviews, but conflicting reviews are ruining Chopra’s day. Many trade analysts have given the thumbs-down to Eklavya. According to analyst Vinod Mirani, “The appreciation for Vidhu Vinod Chopra’s Eklavya remains limited to the media. The paying public has rejected the film, making it a commercial failure.”